Kim Kardashian Steps Out at UPDATE Focus Lab Pop-Up After Launching New Energy Drink Campaign | Just Jared – Celebrity News and Gossip

Kim Kardashian is stepping out to celebrate the launch of her latest business venture.

The 45-year-old The Kardashians reality TV star and entrepreneur was photographed leaving the UPDATE Focus Lab pop-up on Saturday night (July 25) in Los Angeles.

40

Kim was joined by designer Ludovic de Saint Sermin after making an appearance at the immersive activation, created to celebrate UPDATE’s new nationwide campaign. (She wore the designer’s look at Kate Hudson‘s New Year’s Eve party to kick off 2026.)

Earlier this week, Kim debuted the first campaign for the paraxanthine-powered energy drink brand, where she serves as co-founder.

The campaign arrives as UPDATE expands into approximately 13,000 retail locations stateside throughout 2026.

40

Paraxanthine is the “primary metabolite of caffeine and aims to offer sustained energy without jitters, crashes or overstimulation,” according to the company, via People.

40

“For me it comes down to being intentional about what I put into my body and my day. That’s actually a big part of why UPDATE resonated with me in the first place. It helps me stay focused, balanced, and present, no matter what my schedule looks like,” she told the outlet.

40

The temporary UPDATE Focus Lab on Melrose Avenue gives fans the chance to sample the beverage, shop exclusive merchandise, take photos and participate in giveaways during the activation.

40

See all the photos of Kim Kardashian at the UPDATE Focus Lab Pop-Up…

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

40

Find out why Kim Kardashian was posting vacation photos amid the news of her grandmother’s passing.

Posted To:Kim Kardashian Ludovic De Saint Sermin